We’re taking notes from Digital Marketing Institute and applying lessons learned from Star Wars to heighten our brand development strategies.
1. The Value (aka the Force) of Stories. Your brand’s story is what resonates with fans. The premise of good v. evil, power struggles, the necessity of love/friendship, and the 12 steps of a Hero’s Journey are just some of Star Wars story themes.
So how does one incorporate the power of the Star Wars story into your brand?
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- Find your underlying message. Focus on deep-seated messages that spur action like Star Wars’ Episode IV’s message of coming together against adversity. Display that message across blogs, your site’s About pages, video ads, or social media posts.
- Your audience should be the hero of your brand’s story. Take note of the 12 steps of the hero’s journey. Think of yourself as the mentor (or Jedi), leading your hero to the point of transformation.
2. Leverage cultural references to keep your brand refreshing and relatable to your audience. When the original series was released in the 70s, people were facing an economic and societal slump. The Star Wars movies focused on a relatable hero and his journey beside hope. DMI recommends,
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- Observe your world. What does your audience need at this moment in history?
- Bring that knowledge to your service or product. How can you creatively incorporate this need or desire through your services/products?
3. Customers make decisions based on emotion. What emotions you’re aiming to generate? Emotional consistency creates a unique connection between your business and your audience. Do this by..
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- Deliver emotion-based storytelling through video, email sequences, or website content.
- Focusing on social to build up an online community and leading customers to action.
Digital Marketing Institute has much more to cover with great examples!
