A little bit of money goes a looong way with Facebook ads. It stands to reason that a lot of money will go an even longer way. So, what happens if you throw $100,000 at your Facebook ads?
One company, Klipfolio, actually decided to find out. They aren’t even a giant company! They’re a small startup, so that $100k really had to pay off for them. They learned a lot about baking with that much dough. Here are a few of their lessons:
- Ads go stale. You can’t just set ‘em and forget ‘em. You need to refresh those ads with new creative and copy every few weeks. Otherwise, your CPC will rise because people will get tired of seeing your ads.
- Match your ads with your landing pages. A disconnect there leads to lower conversion rates.
- Video advertising can be huge! When done right. (Insider tip: you don’t need a huge budget to do these right.)
- Don’t be afraid to experiment. That means actually trying new things, not just pretending.
There’s so much good stuff in this post that it was hard to summarize.