At this point, marketers are all up in your personal bizness. As in, we know what you ate for breakfast (Hey, you posted it on IG) how much e-money you spend on the daily, and maybe even your guilty pleasures (You forgot to delete your recently played list on Spotify: Katy Perry – Swish Swish)
The real question is how are we using these behavioral insights?
According to MarketingSherpa, 39% of marketers have the most success sending emails based on user behavior. Although eConsultancy is saying that only 20% of marketers are using behavioral targeting. Hence the need for this recent article by Kissmetrics.
The article covers how to get started using behavioral email marketing. From actually tracking user behavior down to what customer actions should be considered legit opportunities to trigger an email. Face it, using first names is so 2012.