We had a little discussion the other day in our Facebook Group about how to build a chatbot for marketing. We didn’t really have a good answer so we went to the interwebs and spent a few days searching for the best blog on building a chatbot for Facebook Messenger.
And we found it. Buckle up because we’re kicking it into high gear today.
Chatbots present a really unique opportunity for marketers right now. They’re not overrun and you can do some really cool things with them:
- Push messages to your Messenger audience
- Segment and serve different content to different people
- Help people find specific content
- Run ads directly to people who engage with you
- Get people to opt-in to your newsletter
- Book meetings
That’s only a few things, there are a heck of a lot more. But, let’s dive into how you can actually build one.
Here’s the good news: you don’t need to be an amazing developer to build a chatbot. In fact, you don’t need to have any dev skills. Free platforms like Chatfuel make this possible. Did we mention that it’s free?
The first thing you gotta do is figure out what the purpose of your bot is. If you have an awesome blog, maybe it’s to help people find a blog article they’re looking for.
Next, start building out your automation rules (if user does x, send them y). You can also set up rules based on keywords. So if someone types a sentence that includes a specific keyword, your bot will know how to handle that.
Chatfuel also includes the ability for you plugin YouTube videos, Instagram pics, Twitter feeds, and more. Your audience doesn’t even have to leave messenger for some of these features.
The best part of today’s Read? Screenshots of real examples so you can see these things in action.