Smart cars are small cars, especially the Smart ForTwo. Living in the city, we sometimes wish we had one when driving around searching for a parking spot.
Smart’s newest ad campaign is a witty play on how small the car is. It’s only 2.69 meters (that’s 8.8 feet in American), and that size is great for quickly finding a parking spot. In the campaign, BBDO uses the Smart ForTwo as a punctuation mark to completely change the meaning of a sentence. Small cars and punctuation, it’s every city-living copywriter’s dream.
We know, that sounds confusing. You just gotta watch this one.
