Life Doesn’t Wait for You to Find Parking - Carney
The Daily Carnage

Life Doesn’t Wait for You to Find Parking

Smart cars are small cars, especially the Smart ForTwo. Living in the city, we sometimes wish we had one when driving around searching for a parking spot.

Smart’s newest ad campaign is a witty play on how small the car is. It’s only 2.69 meters (that’s 8.8 feet in American), and that size is great for quickly finding a parking spot. In the campaign, BBDO uses the Smart ForTwo as a punctuation mark to completely change the meaning of a sentence. Small cars and punctuation, it’s every city-living copywriter’s dream.

We know, that sounds confusing. You just gotta watch this one.


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