Happy Thursday fam! We’re switchin’ gears just a tiny bit. Normally we’re all about that Instagram, Facebook, and fabulous business to consumer life but let’s do a little shakey shake.
We’re hitching a ride on the LinkedIn train today. Next stop? An article from Content Marketing Institute.
They’re giving us the need to know on utilizing the networking platform for B2B and B2C strategies. Specifically, content marketing strategies.
Putting content out there for the sake of publishing makes us want to fall over. Just fall over and eat the dirt. On the other hand, serving relevant content to a relevant audience makes us happier than a pup and his ball. And that’s the underlying message in today’s Read.
All aboard the LinkedIn train, choo choo!
1) Incorporate LinkedIn Publisher and LinkedIn Status Updates for a solid content strategy. Take advantage of status updates for quick, easy to read messages and elaborate with a long form post in Publisher. Follow these best practice tips:
- Provide valuable content to your core audience
- Post status updates 3 to 5 times per week and publish long-form articles twice per month.
- Use status updates to promote the long-form blog
- Have a healthy mix of content shares between other sources and original content.
- Use hashtags to differentiate your content and help it become more discoverable
2) Video is available on LinkedIn through status updates, company page updates, and your LinkedIn profile. It’s a great way to get more eyes on your content. Here’s a little trick from CMI: Using a short video stats update refer to relevant long-form posts you may have written to drive traffic and deepen engagement.
3) Work smarter not harder. Did you know you can still share blogs published elsewhere on LinkedIn Publisher? All ya gotta do is cut and paste. But when you do this, reference the original platform and link to it. This will drive serious traffic back to your site.
- Bonus Tip: if you write an article like 5 Ways to Make Coffee, grab snippets from those 5 points and use them to promote the original blog on LinkedIn’s status update feature.
Like the awesome writing team they are, CMI provides plenty of more insights and examples. So smash that button and start off July 5th right!
