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Recent data suggests that video posts on LinkedIn outperform text posts in reach and impressions.
In fact, low-performing videos still garnered nearly three times the impressions of high performing text posts. Are you doing video yet?
According to the research…
- Videos under 5 minutes performed best.
- Direct-to-camera style was effective.
- Posting between 9-11 a.m. EST saw optimal engagement.
- Adding personal touches, such as sound effects and captions, increased appeal.
When to use video…
- Video is ideal for top-of-funnel awareness; text posts perform better in driving deeper engagement with an established audience.
- Text posts receive targeted distribution to connections, while videos can reach beyond your network.
Take a closer look at the 90-day study at Search Engine Journal.
