You’ve heard of local SEO, right? If you’ve got at least one physical location, local SEO is essential. But, we’re here to make the argument that local SEO is important for all businesses, not just for the brick-and-mortars.
Why? Well, local SEO’s best practices will boost any company’s SEO, regardless of how you market yourself. Every little bit helps, right?
So yes, this Read applies to all y’all reading this newsletter because it teaches you how to improve your local SEO.
Let’s get started.
- Create a page for every product and service that you offer. It’s no longer good enough to just have one page listing all of your services. If you do that, at least link to specific pages on each of those services. So if you’re an agency that offers content strategy, have a page titled “Content Strategy Agency.”
- Use local business structured data markups. This can get pretty technical. Local business structured data is an additional code that gives search engines more information to aid in understanding the page. Not sure if your website uses structured data? Check with this tool from Google.
- Use your name, address, and phone number as much as possible on your website. Put it all in the footer, for example.
- Use Moz Local to check the accuracy of your data in a bunch of directories. Check out Moz Local right here.
- Make reviews a priority. Reviews are suuuuuper important for all companies, especially when it comes to SEO. For local companies, there’s evidence that Google values reviews above backlinks.
- Links. But don’t forget about backlinks. They do still matter, and they’re pretty easy to get locally. For example, you could offer a discount on your services to certain organizations in your city. Those organizations will likely feature that discount on their website with a backlink to you. Hard to beat a good backlink.