Why does it seem like robots in fiction always exist in post-apocalyptic settings? Terminator, Bladerunner, and I, Robot to name a few… It’s almost like we know they’re going to doom mankind, and, yet, here we are giving citizenship to robots (no offense Sophia, you actually seem really nice).
So we weren’t surprised to see this robot-centric ad spot taking place in a dystopian future. Except it’s a lot more Wall-E and a lot less killer replicants. Seems reasonable for a supermarket company. The spot weaves a charming tale of a robot trying to find love and connection in a world where AI rules. Very Wall-E.
P.S. If you’re thinking we finally found a good ad that wasn’t about the holidays—HA! Oh yes, robots and Christmas, y’all.