How many active users are on Instagram?
Answer: 1 billion
Wrap your head around that for a hot-second. Whether you’re advertising on the platform or thinking about it, we have a few ways for you to lower your ad spend and boost that ROI on Instagram.
Sound good? Let’s get into it.
We’ll start off with a case study by the fine folks at AdEspresso.
Brand: Classic Home & Garden
Goal: Drive more traffic to Facebook page
Approach: Traffic optimization as the campaign objective. The brand used home interior images using a “see more” CTA to entice people to swipe up.
Budget: $2500 over 2 months
Takeaways: 68% lower cost with IG Stories combined with website clicks objective. 79% lower CPC using Stories ads instead of feed ads. 40% increase in new Facebook followers. IG Stories had a CPC of $0.12 with a CTR of 3.68%.
Dang, right?! Take a moment to digest that case study before moving onto these practical tips.
- Use automatic bidding: If you don’t know what you’re doing, use automatic bidding to optimize your campaign.
- Get better results: Set your ad campaigns for conversions and let Facebook do its thing. It will auto-optimize your campaign.
- Set a frequency cap: You don’t want folks on IG getting bored with your ad. Set your frequency cap to 3-5 days to keep things fresh.
- Follow the data: Put your money into what’s working. Crazy thought, right? Shift your resources to ads that are performing.
We just threw a lot at you there. If this is overwhelming, hit us up. We have a thing for running successful ad campaigns.
