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See how your email marketing benchmarks stack up against the industry average with MailChimp’s handy dandy little comparison tool.
Just choose your field—we love that you can get pretty granular here—and MailChimp will return the average open rate, click rate, unsubscription rate, hard bounce rate, and soft bounce rate.
Bookmark this on your phone for when you’re headed into a meeting where someone will inevitably ask you why the CTR isn’t closer to 100%. 😅