In the 1980s, A&W tried to compete with the McDonalds Quarter Pounder by offering a bigger, 1/3 pound burger. Unfortunately, Americans are not always the greatest at math (we’re not gonna lie, fractions are hard). So 40 years later, A&W is helping Americans out by just making a 3/9 pound burger with a bigger number that means the same amount. A&W’s mascot, Rooty the Great Root Bear, cracks the code for us.
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