The three Rs are great to remember and practice when we can. Reduce, Reuse, Recycle. What’s not to love? Whether you’re using reusable bags at the grocery store, saying goodbye to plastic straws, or even creating your very own Frankenstein’s monster in your basement with miscellaneous limbs and organs you “found.”
Okay, so maybe we shouldn’t recycle everything, but you should absolutely recycle your content to give it new life. Wistia is demonstrating how to maximize your video ROI with 11 clever ways to repurpose webinar content.
- Host webinars as evergreen content on your website. Webinars take a lot of time and effort to produce. Ideally, everyone who registered will attend, but things always change in peoples’ schedules. Keep your webinars available on your site in a dedicated place so people can watch them whenever they please.
- Write a blog post or series around webinar topics. Pick out some of the topics you covered in your webinar. These topics are great to expand upon in blogs and this offers an additional format for people to consume your content. At the very least, you can outline everything you covered in the webinar. But exploring all the avenues connected to your webinar is worthwhile.
- Create bite-sized graphics. Who doesn’t love a great infographic? The intersection of data and design is a beautiful place. Take some stats or ideas featured in your webinar and wrap them in a fun graphic that reflects your brand. Create non-intimidating bits of content that can easily be shared.
- Divide key webinar moments into short video clips. For many people, the workday is a race against the clock. A small video snippet taken from a larger conversation is a great way to give people a taste of a topic or get right to a section they’re interested in without scrubbing through a long video.
We couldn’t hit them all, so continue along for the rest.
