Knorr is dishing out a new campaign based on three smart insights:
1) Fast food is too expensive,
2) Gen Z loves dupes,
3) and Martha Stewart is a good time.
In a new social spot, “Martha F****** Stewart” and a gang of lookalikes show us how to dupe classic fast food dishes, like the McDonald’s McRib and the KFC Double Down, using Knorr products.
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