Pop quiz: what do the words: kott, mesa, mish liha, and meco all have in common?
Answer: They’re all words for “meat” in other languages.
Arby’s, the fast food joint with all the meats, launched an absurd new ad, just in time for the Winter Olympics. With plenty of other brands trying and failing (looking at you, Pepsi) to tackle the importance of unity, Arby’s has taken a…different approach.
They’re focusing on the importance of meat across cultures. Because, according to them, that’s really what unites us all. The good news is, they know they’re being ridiculous and they’re embracing it.