As it becomes harder to sell through influencers on social, brands are moving away from expensive professional content creators in favor of more cost-effective UGC. Here’s how:
- Work with existing customers. Tap your existing network of loyal fans whose honest reviews of free product will resonate more in an oversaturated influencer landscape.
- Hone your gifting strategy. Test incentives like affiliate commission, free products and gifts, access to special events and exclusives, and promotional discounts.
- Build lasting relationships. Keep fans engaged by sending birthday cards, spotlighting users, co-creating products with them, and inviting early feedback.
- Know when to go traditional. Larger influencers can still support bigger brand moments and product launches, in tandem with your micro-influencer strategy.
Dig deeper at Inc.