Dove’s got jokes now.
During the SNL50 special, the brand promoted its Deep Moisture Body Wash in a 30-second spot by Maximum Effort.
In a fictional focus group, Dove tests out a simple campaign slogan (“SO MOIST”) and jingle (“MOIST MOIST MOIST”) and mascot (“MR. MOIST”).
“We’re so excited to debut our first comedic ad with this new spot that celebrates moisture during such an iconic moment in television,” said Kathryn Fernandez, Head of Dove Purpose & Engagement, Unilever North America.
