How many unread texts do you have on your phone? How does that compare to unread emails? For many, a text is simply a better attention grabber. This would explain the overall disparity between the open rates of texts vs emails. While you’re preparing for your next fundraising campaign, consider MobileCause for its text-to-donate capabilities.
With MobileCause, donors can text your organization a short code to initiate a donation. Then, a gift can be completed via the link automatically sent to the giver. MobileCause also allows you to create peer-to-peer campaigns, host virtual events, and it gives you all the reporting you need to measure your campaign effectiveness.