More Than Half of Marketing is Officially Mobile - Carney
The Daily Carnage

More Than Half of Marketing is Officially Mobile

We’re sure you’re already aware of mobile marketing’s importance when it comes to advertising. You just may not be aware of how important it really is.

According to a new report conducted by PwC US for the Interactive Advertising Bureau, mobile ad spending accounted for 51% of the record $72.5 billion in total U.S. digital ad spending last year.

Mobile advertising spend surged 77% last year — all the way up to $36.6 billion, according to the IAB. A big chunk of mobile growth was certainly driven by Facebook and Google, and it will only continue to climb. It’s like we always say at Carney: mobile first.


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