We’re sure you’re already aware of mobile marketing’s importance when it comes to advertising. You just may not be aware of how important it really is.
According to a new report conducted by PwC US for the Interactive Advertising Bureau, mobile ad spending accounted for 51% of the record $72.5 billion in total U.S. digital ad spending last year.
Mobile advertising spend surged 77% last year — all the way up to $36.6 billion, according to the IAB. A big chunk of mobile growth was certainly driven by Facebook and Google, and it will only continue to climb. It’s like we always say at Carney: mobile first.