Mr. Peanut is making his feature film debut in Netflix’s upcoming sci-fi, “The Electric State,” premiering March 14.
The film stars Millie Bobby Brown, Chris Pratt, and Woody Harrelson—who lends his voice to the dapper mascot. In the film’s post-apocalyptic world, Mr. Peanut takes on a new role as the heroic leader of the robots.
Planters and BBDO MW teamed up with Netflix to launch a campaign to tie Mr. Peanut’s on-screen persona to the brand’s long-running “Ahh, nuts” platform.
The campaign, which will air across multiple platforms, reimagines Mr. Peanut’s origins, featuring nostalgic ads and The Cranberries’ Dreams as the soundtrack.
The Planters NutMobile even makes a cameo in the movie.
