MrBeast's YouTube Formula for Success - Carney
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MrBeast’s YouTube Formula for Success

YouTuber Aprilynn Alter shared her insights after 7 days of studying MrBeast’s success—and cracking his infallible formula—on YouTube. MrBeast is an American stunt YouTuber with over 290 million subscribers across his channels. Here’s his secret:

First 5 Seconds

  • First sentence matches the title
  • First shot matches the thumbnail

First 20 Seconds

  • Provide context: What do viewers need to know to understand?
  • Introduce the stakes: Why should viewers watch until the end?
  • Create a curiosity gap: Don’t give away all the information.

Video Body

  • Cut to B and C cameras and employ other visual dynamics every 3 to 5 seconds.
  • Incorporate side narratives and contrasting formats to keep it fresh.
  • Alternate cycles of high and low energy every 2 to 4 minutes.

Video End

  • Reveal the payoff.
  • End on a high note: dramatic, wholesome, or funny.


  • Ask friends for feedback.
  • Watch people watch your video: When do they get bored and pick up their phones?

Intrigued? Check out the infographic and the full thread on X.


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