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No surprise: Music is critical to engagement on TikTok.
Brands that strategically leverage trending genres and sounds can maximize their engagement, brand recall, and product sales on TikTok.
Here’s what Adobe found in a recent study:
- 🎵 Nearly 29% of music fans are more likely to buy a product if it’s featured alongside a song they like.
- 🌍 Travel, fashion, and beauty TikToks use music the most to engage viewers.
- ❤️ Indie music generates the highest likes and comments, suggesting a strong emotional connection with audiences.
- 🎤 L.Dre, Doja Cat, and Taylor Swift are the most popular artists featured in TikToks.
- 🛍️ Rock, country, and indie fans are the most likely to shop on TikTok Shop, while hip-hop/rap fans spend the most on TikTok-inspired purchases ($61 monthly).
- 🔎 Hip-hop/rap fans are the most active in discovering new music on TikTok (59%), followed by R&B/soul fans (52%).
- ⏰ Daily TikTok users spend about 84 minutes on the app, with hip-hop/rap fans spending the most time (86 minutes daily).
Take a closer look at the data at Adobe Express.
