Cofounder of NP Digital and one of Forbes’ Top 10 Marketers Neil Patel has some educated guesses for our industry this year. Let’s go:
- Companies will create podcasts over blogs. Take advantage of a less saturated channel and grow your podcast with the help of email blasts and ad swaps.
- Companies will spend time on the less popular social networks. Facebook, Instagram, and YouTube don’t provide the best return on ad spend despite their dominance.
- Marketing moats will become non-existent, other than brands. Brand-building sets you apart from copycat competition. Follow the rule of 7 touchpoints and leverage an ecosystem of channels to get attention.
- You’ll change the way you write content. Content written by humans is outperforming AI content over 94% of the time. If you’re leveraging AI, make sure humans are doing the revising.
Check out Patel’s full blog post for more.