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Neurodivergent individuals make up nearly half of the advertising workforce, according to a recent study by Understood.org and the 4A’s.
Despite this, many remain unsupported or even marginalized by outdated workplace structures and expectations.
We have to stop assuming how neurodivergent minds work and start adapting to how they actually operate.
Here are five ways to unlock neurodivergent creativity:
- Design for difference. Use universal design principles to create systems that benefit everyone.
- Rethink collaboration. Offer solo brainstorm time and pre-read briefs.
- Normalize accommodations. Clearly communicate available tools and ensure psychological safety in asking for them.
- Leverage AI. Use tech to remove friction. Automate admin tasks, generate ideas, and support productivity.
- Lead by example. Plan proactively, not reactively.
Read the full post by AdAge.
