Never Trust a Clown - Carney
The Daily Carnage

Never Trust a Clown

Burger King is bringing beef to a whole new level with their latest ad dissing McDonald’s.

Capitalizing on the popularity of the horror film IT — and the terribly nightmarish Pennywise — BK took this opportunity to create a new catchphrase. And riff on McD’s iconic catchphrase, I’m lovin’ It.

The diss goes deep.

They aired the ad in theaters, which featured jump-inducing scenes from the movie, and showed the audience’s reactions.


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