Burger King is bringing beef to a whole new level with their latest ad dissing McDonald’s.
Capitalizing on the popularity of the horror film IT — and the terribly nightmarish Pennywise — BK took this opportunity to create a new catchphrase. And riff on McD’s iconic catchphrase, I’m lovin’ It.
The diss goes deep.
They aired the ad in theaters, which featured jump-inducing scenes from the movie, and showed the audience’s reactions.