Just in time for the holidays, Meta has announced these new Reels features to enhance your ad campaigns:
- Collection ads: These Reels feature one large video/image with several smaller images in the bottom left, which users can swipe through, located under the ecomm CTA.
- Multi-destination Reels carousel ads: You can now direct users to multiple product pages within your carousel ad to help potential customers browse items seamlessly.
- Swipe left functionality: Users can now quickly access your landing page and shop your products with a simple swipe to the left, moving from passive to active shopping with ease.
Check out the announcement for more info on template and music optimizations, too.