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This year, Black Friday falls five days later than last year, meaning the window between Thanksgiving and New Year’s is the shortest it’s been in recent history. Google is helping retailers navigate the compressed 2024 holiday shopping season in 4 key ways:
- Shopping Trends: Google’s Merchant Center now offers insights into popular shopping queries. This allows retailers to capitalize on viral trends, make informed inventory decisions, and optimize product descriptions to match what consumers are searching for.
- AI Insights: The updated Merchant Center includes generative AI-powered summaries and custom reports. Retailers can quickly access performance insights, like product trends, and generate tailored reports without manual effort.
- Automated In-Store Availability Sync: A new feature automates the synchronization of in-store product availability with shopping ads. This streamlines local inventory management, ensuring customers see accurate product availability in real time.
- Goals in Google Ads: Google Ads has introduced new tools to help retailers attract customers faster. This includes setting new customer acquisition goals and optimizing ads for profit with cart-level conversions, enabling more precise targeting during the holiday rush.
Learn more on the Google blog.
