Starting in 2024, Google has new requirements for bulk senders (those who send 5k or more emails to Google accounts per day) to improve deliverability, sender reputation, and engagement. Check it out:
- Set up DMARC authentication for your sending domain in your DNS provider.
- Align your “From:” header with your sending domain.
- Include a one-step unsubscribe method in your marketing emails.
- Include an unsubscribe link in the message body.
Get into the weeds at Klayvio.
