Marketers are often considered to be fueled by the right side of their brain — the creative side. As we wrote ourselves, however, marketers must also be driven by data if they want creativity to pay off.
Forbes and TED Talk have each touched upon how physics and the scientific method can be applied to marketing principles. Specifically, Newton’s Three Laws of Motion. Here’s a preview of their genius theory:
- The First Law Of Marketing: Apply Force. Strike early and often, with the nimbleness to change direction.
- The Second Law of Marketing: Once in Motion, Do Not Rest. Motion is the key to sustaining growth. Marketing momentum is generated by a series of successes.
- The Third Law of Marketing: Counteract Opposition. Success in any business requires the resolve to counteract a myriad of opposing forces.