Sanpellegrino’s new campaign, “With Love, Italy,” reunites beloved Sopranos alums Michael Imperioli and Steve Schirripa for one last job—but, understandably, not everyone is happy see them.
The spot playfully riffs on the actors’ mobster associations as they go door-to-door delivering CIAO!, the brand’s new blend of sparkling water, juice, and Sicilian salt.
The campaign was created by Ogilvy New York and produced with Hogarth, Spark & Riot, Cabin, and Company3.
