Brand loyalty is the Holy Grail for businesses. It means repeat customers, free referrals, and people who stand behind your brand. Some folks do the work of paid sponsorships all for free just because they believe in a brand so much.
Lidl exemplifies brand loyalty in this commercial with two friends facing off on the tennis court. One of them throws a bit of shade toward the grocery store. The other is a die-hard Lidl shopper who won’t let it go. It all makes for a particularly nuanced match.