Teleflora says “no” to cliche Mother’s Day ads with their latest tear-inducing campaign touting the tagline “Love Makes a Mom”
Warning: If you don’t cry you may not be human.
Raw storytelling is at the heart of this campaign.
Each video features a real, unrehearsed story that highlights the superhero-like strength of moms rising to life’s daily challenges. What can we say…Real Recognize Real.
Interesting to note, the videos never make reference to giving flowers to your mom, or anyone for that matter. Rather, the focus is placed on the complex definition of motherhood.
Our favorite of the 3 videos is the story of Cara and her daughter Mia that clearly redefines the “perfect family”.
Campaign Objective:
“We wanted to create something that transcended the stereotypes and emotional tropes typically portrayed in advertising around Mother’s Day,”
The Takeaway:
Stop leading with the product and start telling the story.
