What’s the first bite of Kraft Mac & Cheese like? A warm bear hug! From a literal bear!
In one of two new spots from the brand, a person is tenderly lifted off the forest floor and embraced by a big ol’ bear. We linger here in a rather emotional moment before we’re transported back to the dinner table.
It’s almost as if this concept was born out of a tried-and-true brainstorm prompt worth revisiting: “What’s the experience of this product like? How does it make you feel?”
Try it out if you need a creative exercise today.
