I Can’t Believe it’s Not Butter released an ad playing on fragrance ads that use sensory-laden language to hook you. But this isn’t a perfume ad, it’s a sultry, “luxury” experience for spray butter, golden corn cobs and salmon filets included. It’s a cute take on an otherwise “shamed” food condiment. Their hashtag of #NotButterSummer plays on #hotgirlsummer and we’re here for it.
The Daily Carnage
