#NotButterSummer - Carney
The Daily Carnage


I Can’t Believe it’s Not Butter released an ad playing on fragrance ads that use sensory-laden language to hook you. But this isn’t a perfume ad, it’s a sultry, “luxury” experience for spray butter, golden corn cobs and salmon filets included. It’s a cute take on an otherwise “shamed” food condiment. Their hashtag of #NotButterSummer plays on #hotgirlsummer and we’re here for it.


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