Now That's Commitment - Carney
The Daily Carnage

Now That’s Commitment

Montblanc is a luxury brand of fountain pens, watches, bags, and other goods. They ran a recent #WhatMovesYouMakesYou campaign featuring prolific artists, actors, figures, and adventurers.

Nimsdai is a mountaineer that was so committed to climbing the 17 highest mountains, he got a full back tattoo before the climb. The watch itself is only seen for less than a second. Montblanc wants the storytelling to speak for the brand instead of just products.


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