Montblanc is a luxury brand of fountain pens, watches, bags, and other goods. They ran a recent #WhatMovesYouMakesYou campaign featuring prolific artists, actors, figures, and adventurers.
Nimsdai is a mountaineer that was so committed to climbing the 17 highest mountains, he got a full back tattoo before the climb. The watch itself is only seen for less than a second. Montblanc wants the storytelling to speak for the brand instead of just products.