Google shows off an uncanny human-like Gemini Live model in a new campaign for the Pixel 9.
The spot features a bunch of new use cases for Gemini’s voice-chat feature, from the usual brainstorming and research purposes to having AI talk you through instructions while you’re doing auto repair, for example.
We found the top YouTube comment more compelling, though:
“I love the difference in marketing between Google Gemini and Apple’s Apple Intelligence. Gemini is a companion to help you do things and Apple Intelligence is a replacement for skill. Making the consumer look dumb is not what Apple should be doing, they can learn a lot from Google.”
Fair enough. Selling advanced genAI to humans is still a new genre of marketing. We’re rapidly learning what excites vs. disturbs consumers with each new campaign.
