BMW’s new spot introduces us to a dancing CGI octopus named Okto.
Created by Untold Studios, “Octowaltz” is meant illustrate the power of the brand’s new “Heart of Joy” control unit.
Just as a centralized nervous system could transform an octopus’s movements into a perfectly coordinated dance, BMW’s new tech unifies acceleration, braking, and steering for a smoother driving experience.
It’s a refreshing and adorable departure for the automotive ad category. Bravo, Okto.
