It might be a frosty, Winter Olympics in South Korea, but, during the event, Coca-Cola debuted a tale of characters escaping the heat. In their latest, multimedia spot, heat-stricken locals in a concrete jungle chug ice-cold Cokes to battle the sweat on their brow. But, wait—the colorful, quirky characters plastering the buildings want to be refreshed, too!
Once the group spots a trio of Coca-Cola’s on a billboard in the distance, a fanciful stop-action journey begins, as the painted creatures leap across walls and buildings to quench their thirst. All the while, a familiar, frenetic tune plays in the background, as if a larger-than-life ballet performs across the skyline.