Snapchat, we gotta talk… We know Instagram took your thing, but why are you taking it out on us? Some of us still hold a tender spot in our hearts for you. Playing endlessly with filters during Hulu commercials and showing our parents the MAGIC so that, they, too, may send us charmingly warped versions of themselves.
But, Snap Map really jumps the shark. In an everyday, personal kind of way, Snap Map has real stranger danger vibe about it, and it’s made users pretty uneasy. Not to mention that, now, we can see where our friends are….together…without us.
As marketers we’ll say that it’s at least heading down a very interesting geographical advertising path. Not yet open to advertisements, we assume it’s only a matter of time if the feature wants to survive. As in, ads within Snap Maps could be better positioned to get people to go to a brand-related location. Learn more in today’s Read. In the meantime, may we suggest “ghost mode”?