Mark Zuckerberg announced last week that independent fact checkers would be removed from Facebook and Instagram in favor of community notes.
In response, UK’s Channel 4 parked a van in front of Meta’s London offices with a digital billboard that read: “We fact check the Zuck out of our news.”
“Fan of facts? Us too. And right now, trust is more important than ever. Truth builds trust—and for our viewers, for our brand, for our advertisers and for our people—we think that’s worth reminding you of,” Katie Jackson, Channel 4’s CMO, told The Drum.
