You know that feeling when your ideas come to life? That moment when you sit back and realize, “I created that.” We hope so.
Watching an idea not only come to life, but succeed is essentially the holy grail of feelings. For marketers, maybe it’s a commercial that goes viral or the social media ad that surpasses expectation to the bottom line. It all begins when with the proverbial light bulb.
Ideas come from curiosity and wonder, a key point in today’s Watch, starring rock band OK GO. (You know the band with the insanely creative music videos?) Lead singer, Damian Kulash explains why he doesn’t have an answer to how he thinks of those ideas. Instead, Kulash suggests that ideas find him by ways of seeing the world around him.
This charming Ted Talk will surely get those creative juices flowing, sending you soaring into the weekend.