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When deciding between one domain or multiple, you have to consider SEO impact, audience targeting, and resource allocation.
Considerations for multiple domains:
- International presence: Different country-specific domains (e.g., .uk, .de) may perform better locally.
- Distinct audiences: Separate websites can cater to unique customer segments and improve conversion rates.
- Multiple brands/offerings: If your brands have distinct identities, separate domains may clarify messaging.
- Historical growth: Some businesses inherit multiple domains over time without reevaluating consolidation.
Considerations for a single domain:
- SEO strength: Larger websites attract more links, increase Domain Authority, and rank better.
- Efficiency: Managing one domain is typically cheaper and requires fewer resources.
- Stronger inbound link profile: Consolidation focuses SEO equity, improving rankings and traffic.
- Better team management: A single CMS is easier to maintain than multiple fragmented systems.
Still weighing your decision? Head to Moz for more resources.
