There is a huge community of Jeep lovers out there. You don’t have to look hard to see it. Jeep owners are all too familiar that if you see another Jeep owner, you wave 👋 Either casually out the window, or the simple steering wheel finger lift.
This Jeep Australia ad is embracing that little non-verbal communication and the subculture of their audience. They even created an owner-commitment around the signal. It’s feel-good, it’s on-brand.