Australian agency Oblong has designed an OOH campaign for Brahma Kumaris to calm the masses during the holiday rush.
Made in collaboration with art therapists, the series of posters features soothing shapes and colors with instructions for mindfulness exercises.
“I think we can all admit, this year has been difficult for a lot of people, with the cost of living crisis and various world events,” Oblong’s CD Justin Ruben told AdAge.
“Hopefully these posters can provide people with a little bit of calm, even when they’re running around the streets doing last-minute Christmas shopping.”
