1) Complete Profile Basics
Duh. But wait—that doesn’t mean making it look like your resume or CV. If you’re using LinkedIn to attract clients, complete your profile in a way the conveys your personality. Some other things to take care of:
- Optimize your profile photo, URL, and headline
- Customize your contact information
- Introduce yourself and your work with video
- Get endorsements and recommendations
- Share your education, certifications, and awards
2) Hone Your Content and Communication
Posting regular updates really help optimize your LinkedIn profile. One of the pillars of social media success? Consistency. Update your LinkedIn status daily with something that provides value to your target market.
You can also boost your visibility by writing and publishing long-form articles. (More on this inside). Since LinkedIn updated its algorithm in February 2018, it rewards content creators who share content in multiple ways on LinkedIn such as long-form articles, video, or short updates.
Keep in mind: Always write in the first person, and with personality! Let people know your values and passions, too.
3) Grow Your Network
This one seems obvious, but instead of simply adding connections, use LinkedIn groups, too. Find groups related to your target audience—they’ll give you access to more people who matter to your business.
4) Develop Healthy Inbound Links
More healthy inbound links = Google’s stamp of approval. Which means your profile will appear higher in the search results. Some easy ways to start? Link your other social media sites back to your LinkedIn profile. Include a link to your LinkedIn profile on your About page.
There’s a bunch of helpful step-by-step tutorials in this one, so dive in for more tips that’ll help you navigate your profile and the wild world of LinkedIn.
