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Gmail’s new email placement algorithms have shifted how promotional emails are delivered to prioritize user experience. More emails now land in the Promotions tab, regardless of sender reputation.
Here’s how to increase your email visibility in the Promotions tab:
- Use visually compelling emails with engaging images and offers.
- Personalize campaigns to match recipient preferences.
- Use promotional badges & expiration dates to highlight key offers.
- Leverage the image carousel to showcase multiple products visually.
Here’s how to optimize for Primary tab placement:
- Limit CTAs and links.
- Keep emails lightweight with smaller file sizes.
- Tailor content for better relevance.
- Remove inactive users to improve deliverability.
- Include a footer GIF showing how to move emails to the Primary tab.
- Maintain a strong sender address.
Dig into the full guide at Netcore.
