The Ordinary, the no-frills skincare brand, just entered the egg business.
With NYC egg prices cracking $10 a dozen due to a bird-flu outbreak, The Ordinary swooped in for one weekend, selling “ordinarily priced” eggs at its Manhattan stores for a couple of bucks less than Trader Joe’s.
Some called it genius marketing; others cried PR stunt, especially since they tagged MSCHF, the kings of viral chaos.
And let’s not forget—they’re a vegan brand. Was this a yolk or a true attempt to help? Either way, they got exactly what they wanted: everyone’s attention, sunny side up.
