Vitaminwater’s “Paint Your Rent” campaign is one for the times.
The brand is inviting fans to submit a photo of their fave flavor—in a room of their own that needs a makeover—for a chance to win custom interior design services inspired by Vitaminwater’s vibrant color palette, a retro mini fridge stocked with product, and, oh yeah, free rent for an entire year.
See how they’ve stacked two cultural trends here? On one hand, we have sky-high costs of living; on the other, we have the growing need to modify one’s interior environment to feel safe, calm, and inspired (#dopaminedecor). Very demure, very cutesy.
