Peek Inside a Multi-Million Dollar Growth Strategy - Carney
The Daily Carnage

Peek Inside a Multi-Million Dollar Growth Strategy

Whatchu know about Intercom? Probably not a lot, but you’ve likely seen their icon on a ton of websites. Surprisingly, they’re one of the fastest growing SaaS startups ever. Slack is the only SaaS that has grown faster. In just a few years, Intercom has gone from $0 to $50 million in annual recurring revenue. That’s some serious cheddar.

So how did they do it? By sticking to a well-defined marketing strategy.

Today’s Read breaks down every step Intercom took to grow their company so quickly. Here are all 8 steps, but we recommend you read this one.

  1. Use Dynamic Keyword Insertion on your landing pages
  2. Steal your competitors’ traffic with “alternative” landing pages
  3. Use “The Core Problem Framework” as part of your keyword strategy
  4. Write original, thought-provoking branded content to get social shares
  5. The “Next Step CTA” Method (We love this strategy)
  6. Have an offsite content strategy to get your content seen by a new audience
  7. Focus on high buy intent keywords if you want to be successful without a big ad budget
  8. Convert your traffic into customers matching your Landing Page with 1 of the 5 levels of market awareness

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