Day 1 of your first 9-to-5 corporate job is usually kind of mid. There are a lot of acronyms and weird dynamics and new emailing conventions to learn quickly.
For a new digital and OOH campaign, Sour Patch Kids designed a translator to help rookie Gen Zers understand corporate lingo.
For, “Looking forward to hearing from you!” (sweet) translates to “Talk to me!” (sour). It’s tongue-in-cheek, of course, but it’s also a practical concept for an age group that spent most of high school in Zoom class.
